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	<title>@TEDtoChina</title>
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	<description>传播TED资讯，实践TED精神，推动TED中文社区的发展</description>
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		<title>TED_ED 全新改版，力推视频微课堂教学</title>
		<link>http://www.tedtochina.com/2012/04/26/ted_ed-launches-flip-video-for-classrooms/</link>
		<comments>http://www.tedtochina.com/2012/04/26/ted_ed-launches-flip-video-for-classrooms/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 11:40:40 +0000</pubDate>
		<dc:creator>Tony Yet</dc:creator>
				<category><![CDATA[TED课堂（TED ED）]]></category>
		<category><![CDATA[最近更新]]></category>
		<category><![CDATA[TED_ED]]></category>
		<category><![CDATA[教育]]></category>

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		<description><![CDATA[去年，TED发布了<a href="http://education.ted.com/">TED ED</a>这个专门关注如何将TED演讲（以及TED演讲的方式）应用到中小学教学的新项目。该项目在过去几个月时间里，搜罗了一批10分钟以内的TED演讲，并且配上了非常生动可爱的插画，使得整个观看效果更为迷人。今天，TED ED项目首次改版，并且发布了一个全新的flip any video的功能，使得任何人都有可能成为一位网络教师。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p>去年，TED发布了<a href="http://education.ted.com/">TED ED</a>这个专门关注如何将TED演讲（以及TED演讲的方式）应用到中小学教学的新项目。该项目在过去几个月时间里，搜罗了一批10分钟以内的TED演讲，并且配上了非常生动可爱的插画，使得整个观看效果更为迷人。今天，TED ED项目首次改版，并且发布了一个全新的flip any video的功能，使得任何人都有可能成为一位网络教师。具体请看下面的解说：</p>
<p>TED ED这个项目的最终目的是希望通过网络视频，来激发学生学习和探索的兴趣以及热情。<a href="http://ted.com">TED演讲</a>当中其实有很多也蛮适合用在教学当中的。但是这些演讲可能更多是面向成年听众，并且时间很多都是十分钟以上，这对于中小学生而言未必合适。并且对于富于好奇心的中小学生而言，假如他们不仅仅可以看演讲，而且能够了解演讲背后的一些故事，甚至是有人去引导他们围绕这些演讲去思考一些问题，那将会是最棒的在线学习体验。而TED真的把这些网友的反馈做成产品了，于是就有了现在这个新版的<a href="http://education.ted.com/">TED ED网站</a>。</p>
<p><a href="http://www.tedtochina.com/wp-content/uploads/2012/04/ted_ed_snapshot.png"><img src="http://www.tedtochina.com/wp-content/uploads/2012/04/ted_ed_snapshot-300x175.png" alt="" title="ted_ed_snapshot" width="600" height="350" class="aligncenter wp-image-8877" /></a></p>
<p>这个新版的TED ED网站首页有一些由编辑精心挑选的教学视频（其中相当一部分都是有点像动画的短视频），另外在导航栏上可以看到有“Series”和“Subject”两个版块，其中的“Series”就有点像是TED官网上的“演讲主题”，而“Subject”则是为中小学生度身设计的课程分类。</p>
<p>点击这里的任意一个视频，都可以看到一个YouTube上的短视频（实际上任何一个这样的页面就相当于一个小课程了），以及在视频右侧的几个小栏目，分别是“Quick Quiz”（小测验）、“Think”（思考题）和“Dig Deeper”（深入学习），你可以在看视频之前或之后去做那些小测验，或者点击“思考题”，看看这个视频课程的创作者是否留下了一些给同学的问题，以及点开“深入学习”，去更进一步的了解这个视频所讲述的故事/原理/方法背后的一些知识/历史/辩论。</p>
<p><a href="http://www.tedtochina.com/wp-content/uploads/2012/04/cockcroach1.png"><img src="http://www.tedtochina.com/wp-content/uploads/2012/04/cockcroach1-300x175.png" alt="" title="cockcroach" width="600" height="350" class="aligncenter wp-image-8879" /></a></p>
<p>这个新版的TED ED网站最有意思的一点是，你可以flip任何一个视频。flip在这里的意思是重新解释，也就是说，你可以点击“Flip this lesson”，而后在新的界面里输入你的“小测验”“思考题”和“深入学习”的问题，并且一经保存，你就有了一个专属的在线课程页面了。你可以把自己创建的课程页面发给你的朋友或学生（假如你是老师的话），这样他们都可以成为你的学生了！事实上，你不仅仅可以flip任何一个TED演讲视频，还可以flip任何一个YouTube上的视频（当然，前提是那个视频对于你要讲述的某个题目有帮助），这样一来，TED ED就使得用户不仅仅可以成为课程消费者，还可以成为课程的生产者了！（例如这个是我刚创建的一个关于<a href="http://education.ted.com/on/F45RX2z9">公民科学</a>的课程。）</p>
<p>但目前TED ED还没有播放列表的功能，所以生产出来的课程还只能一个个的去传播，当然，假如你的课程特别好，会有可能被收录到“Series”或“Subject”那里（你在发布制作好的课程之前可以选择将课程自荐给TED ED的编辑团队），供全世界的学生学习。</p>
<p>（编者按：因为目前所有TED ED网站上的视频都是来源于YouTube，所以大家目前只能翻墙之后才能观看到那些视频。）</p>
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		<title>TEDxChange 邀你一起加入改变的行列</title>
		<link>http://www.tedtochina.com/2012/04/05/tedxchange%ef%bc%8dthebigpicture/</link>
		<comments>http://www.tedtochina.com/2012/04/05/tedxchange%ef%bc%8dthebigpicture/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 16:38:48 +0000</pubDate>
		<dc:creator>Hermione</dc:creator>
				<category><![CDATA[TEDx专题报道]]></category>
		<category><![CDATA[TEDx活动]]></category>
		<category><![CDATA[最近更新]]></category>
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			<content:encoded><![CDATA[<p>在我们的生活中，从来不缺改变者，因为我们相信，你就是勇于改变的一员。即便是面对全球范围内的困难课题，仍然有这样一群人在积极地寻找和传播着更好的解决方法。</p>
<p><a href="http://www.tedtochina.com/wp-content/uploads/2012/04/960x440_BerlinGlobalConversationTedxChange2012.jpg"><img class="aligncenter  wp-image-8865" title="960x440_BerlinGlobalConversationTedxChange2012" src="http://www.tedtochina.com/wp-content/uploads/2012/04/960x440_BerlinGlobalConversationTedxChange2012.jpg" alt="" width="597" height="202" /></a></p>
<p>作为TEDx项目的战略合作伙伴，比尔和梅林达盖茨基金会与TEDx项目一起推出了一个叫做 TEDxChange 的项目，主要来针对全球健康和发展领域来传播值得传播的想法。这个项目一直努力在诸如疫苗、小儿麻痹症、疟疾、艾滋病、新生儿与母亲健康、以及农业发展等课题上帮助找到和传播更好的想法。</p>
<p>作为一个共同的社会体，为什么我们应该持续地投资于全球健康与发展领域？我们如何能够跨过国界和政治局限的障碍来实现更多积极的改变？而对于这些投入，我们又期待会有着怎样的回馈？对这些问题的思考，今年的TEDxChange大会将给会你一个大视野(The Big Picture).</p>
<p>继2010年的纪念联合国千年发展计划颁布10周年的第一次TEDxChange之后，这次TEDxChange将于2012年4月5日（周四）下午5:30(GMT +1)在德国柏林举行 。本次会议将持续90分钟，由盖茨基金会主席Melinda Gates召集，TED大会策展人Chris Anderson主持。<br />
讲者信息参见本文最后部分，活动官方介绍在这里：<a title="http://www.ted.com/pages/560" href="http://www.ted.com/pages/560">http://www.ted.com/pages/560</a></p>
<p>全球194个地区都将参与本届柏林TEDxChange视频转播和组织本地TEDxChange活动。<br />
中国城市本地的TEDxChange的分享会信息如下，各地TED粉丝可以报名参与：</p>
<p>城市：北京<br />
名称：TEDxPKUChange<br />
主题：The Big Picture<br />
时间：2012年04月07日 周六 14：00<br />
报名：<a title="http://www.askform.cn/119156-260145.aspx" href="http://www.askform.cn/119156-260145.aspx">http://www.askform.cn/119156-260145.aspx</a><br />
详情：<a title="http://www.douban.com/event/16120517/" href="http://www.douban.com/event/16120517/">http://www.douban.com/event/16120517/</a></p>
<p>城市：北京<br />
名称：TEDxFACTORY798<br />
主题：【文化项目】TEDxChange 2012 放映会<br />
时间：4月6日 19:00 &#8211; 21:00<br />
报名：电话预约<br />
详情：<a title="http://www.douban.com/event/16168440/" href="http://www.douban.com/event/16168440/" target="_blank">http://www.douban.com/event/16168440/</a></p>
<p>城市：上海<br />
名称：TEDxFDUChange<br />
主题：Think different 创想不同<br />
时间：4月7日 09:00 &#8211; 17:00<br />
报名：<a title="https://tedxfdu.wufoo.com/forms/tedxfduchange-2012-registration-/" href="https://tedxfdu.wufoo.com/forms/tedxfduchange-2012-registration-/" target="_blank">https://tedxfdu.wufoo.com/forms/tedxfduchange-2012-registration-/</a><br />
详情：<a title="http://www.douban.com/event/16121549/" href="http://www.douban.com/event/16121549/" target="_blank">http://www.douban.com/event/16121549/</a></p>
<p>城市：广州<br />
名称：TEDxGuangzhouChange<br />
主题：TEDxGuangzhouChange观影会<br />
时间：4月7日 10:30 &#8211; 12:30<br />
报名：直接点击豆瓣活动上的“我要参加”并填写报名信息即可<br />
详情：<a title="http://www.douban.com/event/16122309/" href="http://www.douban.com/event/16122309/" target="_blank">http://www.douban.com/event/16122309/</a><br />
<a title="http://tedxguangzhou.com/tedxchange-april-7th/" href="http://tedxguangzhou.com/tedxchange-april-7th/" target="_blank">http://tedxguangzhou.com/tedxchange-april-7th/</a></p>
<p>城市：南京<br />
名称：TEDxNanjingChange<br />
主题：The Big Picture<br />
时间：4月7日 13:30 &#8211; 16:00<br />
报名：<a title="http://tedxnanjing.com/sign-up" href="http://tedxnanjing.com/sign-up" target="_blank">http://tedxnanjing.com/sign-up</a><br />
详情：<a title="http://www.douban.com/event/16166173/" href="http://www.douban.com/event/16166173/" target="_blank">http://www.douban.com/event/16166173/</a><br />
<a title="http://tedxnanjing.com/uncategorized/tedxnanjingchange" href="http://tedxnanjing.com/uncategorized/tedxnanjingchange" target="_blank">http://tedxnanjing.com/uncategorized/tedxnanjingchange</a></p>
<p>城市：福州<br />
名称：TEDxFuzhou<br />
主题：The Big Picture&#8211;TEDxChange 2012 观影会<br />
时间：4月7日 14:30 &#8211; 16:30<br />
报名：<a title="http://www.ted.com/pages/tedxchange_overview" href="http://www.ted.com/pages/tedxchange_overview" target="_blank">http://www.ted.com/pages/tedxchange_overview</a><br />
详情：<a title="http://www.douban.com/event/16195456/" href="http://www.douban.com/event/16195456/" target="_blank">http://www.douban.com/event/16195456/</a></p>
<p>城市：珠海<br />
名称：TEDxUICChange<br />
主题：The Big Picture&#8211;TEDxChange 2012 观影会<br />
时间：4月10日 19:00 &#8211; 21:00<br />
报名：直接到场<br />
详情：<a title="http://www.douban.com/event/16175043/" href="http://www.douban.com/event/16175043/" target="_blank">http://www.douban.com/event/16175043/</a><br />
<a title="http://site.douban.com/144613/" href="http://site.douban.com/144613/" target="_blank">http://site.douban.com/144613/</a></p>
<p>城市：绵阳<br />
名称：TEDxSWUSTChange<br />
主题：The Big Picture<br />
时间：2012年4月12日 下午 2：00<br />
报名：网络报名（4月8号开放报名入口）<br />
详情：<a title="http://www.tedxswust.info/blog/?page_id=304" href="http://www.tedxswust.info/blog/?page_id=304" target="_blank">http://www.tedxswust.info/blog/?page_id=304</a></p>
<p>城市：台北<br />
名称：TEDxTaipeiChange<br />
主题：The Big Picture &#8211; TEDxTaipeiChange<br />
时间：2012年4月10日 下午1:00 &#8211; 4:00<br />
报名：已截止<br />
详情：<a title="http://tedxtaipei.com/2012tedxchange/  " href="http://tedxtaipei.com/2012tedxchange/  " target="_blank">http://tedxtaipei.com/2012tedxchange/ </a></p>
<p><a href="http://www.tedtochina.com/wp-content/uploads/2012/04/TEDxChange.jpg"><img class="aligncenter  wp-image-8866" title="TEDxChange" src="http://www.tedtochina.com/wp-content/uploads/2012/04/TEDxChange.jpg" alt="" width="584" height="183" /></a></p>
<p>【关于TEDxChange的演讲者】<br />
Chris Anderson是TED大会的策展人。TED大会意在探索用思想的力量做出对世界的改变。在他的引领下，有1000多个TED演讲已被发布到网络上，全球观众都可以免费观看；TEDx 项目已经被授权了数百位独立的策展人在全世界各地举办TED模式的大会。</p>
<p>Jeff Chapin是IDEO的机械工程师和产品设计师。他的专长在为发展中国家提供公共卫生领域的设计解决方 案，他带领的项目已经在撒哈拉以南的非洲国家和东南亚国家执行。Jeff将要挑战人们传统概念中对“设计”的理解，他强调可持续发展的重要性和以市场为基 础的系统能够更好地推进社会进步。</p>
<p>梅琳达·盖茨是比尔和梅琳达·盖茨基金会（Bill &amp; Melinda Gates Foundation) 的联合主席。她负责基金会的战略发展规划与审核、评估结果、基金会议题的主张、并帮助制定整个组织的发展方向。Melinda这次讨论的主题是关于家庭规 划以及怎样的规划能力可以帮助妇女改变她们的生活、她们的家庭和推进社会整体的进步。</p>
<p>Sven Giegold是一位欧洲议会的成员，也是Attac德国（Attac Germany）的创建者之一。Sven的大部分职业生涯都奉献在绿色产业的议题上。他的这次演讲将探讨集体行动的力量，以及个人、社区和先进的商业组织的行动是如何引导在一个国家层面和全球层面发生关键变化的。</p>
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		<title>TED The 2011/12 Ads Worth Spreading</title>
		<link>http://www.tedtochina.com/2012/03/25/ted-the-201112-ads-worth-spreading/</link>
		<comments>http://www.tedtochina.com/2012/03/25/ted-the-201112-ads-worth-spreading/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 11:34:01 +0000</pubDate>
		<dc:creator>Lawrence治钧</dc:creator>
				<category><![CDATA[最近更新]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[TEDad]]></category>
		<category><![CDATA[广告]]></category>
		<category><![CDATA[广告大奖]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8842</guid>
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			<content:encoded><![CDATA[<p>什么是精美广告？它应该有独树一帜的娱乐理念，或者富有想象力的独特创意，可大俗大雅，亦不妨另类时尚，各路媒体会竞相追踪，也会被大众津津乐道；它不但能彰显品牌价值，更能承载传播思想的重任。</p>
<p>非营利机构TED相信这个道理，在2011年10月15-12月31日年发起“值得传播的广告”活动第二季，向全球征集广告片。最终有全球300多家广告公司和品牌公司参与，递交了数百精美广告片，这项活动也得到youtube, 4A广告等协会和机构的大力支持。</p>
<p>Here are the top 10 dynamic ads in areas ranging from social good to storytelling.</p>
<p id="internal-source-marker_0.04567877599038184"><strong id="internal-source-marker_0.04567877599038184"></strong>在这里向大家选编第二季“TED值得传播的广告”的广告片:</p>
<p><strong id="internal-source-marker_0.04567877599038184"><a href="http://www.youtube.com/watch?v=aMfSGt6rHos">1. Chipotle: Back to the Start</a>: (</strong><strong>墨西哥农业基金会:回到初始</strong>)</p>
<p>大规模工业化的农业生产方式是否值得反思？这则广告片以简洁的动画的形式表达一个“农场-工厂-农场”的发展历程，可持续健康发展才是未来农业之路，才能更好服务人类。背景配乐是乡村音乐传奇人物 Willie Nelson“科学家”，这首不朽经典之作巧妙衬托了广告主题。<br />
<object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0NDExMDE2/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0NDExMDE2/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object><br />
As he regrets the mass production and artificial methods of his industrial animal factory, a determined farmer opts to return to sustainable farming methods for the future and betterment of society.</p>
<p><a href="http://www.youtube.com/watch?v=yxWvgASA_Q4">2. Citizen Engagement: The Return of Ben Ali</a>; <strong>（本.阿里回来了！）</strong><br />
<object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0MTQwNTQw/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0MTQwNTQw/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object></p>
<p>这个是我本人最喜欢的广告。要先讲讲背景故事：本.阿里何许人？突尼斯原总统，2010年12月一名28岁无牌小贩被突尼斯城管罚没处理，生活无着落，后自焚，从而引发突尼斯人民反独裁的抗争，本.阿里流亡海外，并引发阿拉伯世界多国的连锁反应。后突尼斯国家实行投票选举，为激励更多人投票，非政府组织 <strong> </strong>Engagement Citoyen策划了这个街拍活动，在拉古莱特港口中心悬挂前独裁者的头像，标题：阿里回来了。路人不明就里，在愤怒中撕下海报，而真正的活动主题出现在大家眼前：<strong>小心独裁重返，10月23投票！</strong>后投票结果显示，拉市的投票率高达88%。</p>
<p>Although former Dictator of Tunisia President Ben Ali was ousted amidst the chaos of the Tunisian Revolution, many quickly lost interest in politics. In order to galvanize the Tunisian people out of hibernation, La Goulette shocked residents by warning the return of tyranny. 88% turned up for the October 23rd vote.</p>
<p><a href="http://www.youtube.com/watch?v=ArLiKPFsFoU">3. NTT Docomo Mobile Phone: Xylophone</a>; Brand: NTT Docomo, Inc.; Agency: Drill In</p>
<p>风声，水声，木琴声，声声入耳——这款手机“自然+科技”的卖点通过这个创意广告表达出来。</p>
<p><object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0MTM1MTky/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0MTM1MTky/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object></p>
<p>Organic and imaginative, NTT Docomo captures the essence of their new mobile phone to redefine nature and technology.</p>
<p><a href="http://www.youtube.com/watch?v=T_QLguHvACs">4. Microsoft/Xbox: Kinect Effect</a>; <strong>微软Xbox：Kinect效应</strong> Brand: Microsoft / Xbox; Agency: Twofifteenmccann</p>
<p>我们缺少什么？想象力！微软就是想通过这个广告片，让人们放开自己的天马行空的想象力，教育、游戏、医疗、军事等等我们生活方方面面都是一种人机互动，这些东西在未来某天，真的会通过Kinect效应得以实现。<br />
<object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0MTI2NDIw/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0MTI2NDIw/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object><br />
Pushing the realm of imagination and technology, the Kinect takes a leap into the future of education, gaming and interaction</p>
<p><a href="http://www.youtube.com/watch?v=gWjAd1so2GA">5. Sharpie: Start with Sharpie</a>; Brand: Sharpie; Agency: Draftfbc &#8211; Chicago</p>
<p>这个品牌广告出自美国的Sharpie记号笔之手，Sharpie是著名的三福公司旗下品牌,同门兄弟品牌有派克.威迪文,Paper Mate,EXPO,ROLDEX,等多个著名品牌。不是很喜欢大段独白的广告，但这个漫画家用记号笔把咖啡杯二次加工后就变成艺术品，这样的灵感来源及创作过程有意思。The difference between a dream and reality is:just do it , if you wanna get something done, or if you have a dream, just don&#8217;t wait, just go for it. now what are you going to start?</p>
<p><object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0MTQ5Mjg0/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0MTQ5Mjg0/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object></p>
<p>Cheeming Boey, builds a career around drawing on cups with Sharpies. His inspirational story is one of creativity and drive, challenging those who tried to taint his dream.</p>
<p><a href="http://www.youtube.com/watch?v=cST7atvUrrw">6. Mazda: Defy Convention</a>; Brand: Mazda; Agency: Team Cosmos/JWT Germany/Team Mazda Europe</p>
<p>马自达董事的真情告白：我们做不同于他人的事情。。。我的评语：成功人士左说是对的，右说也是对的。<br />
<object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0NDI5ODUy/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0NDI5ODUy/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object><br />
This moving advertisement shows how their heritage helps Mazda to see things differently and overcome adversity.</p>
<p><a href="http://www.youtube.com/watch?v=MGPsP-aF4DM">7. L&#8217;Oreal Paris: Aimee Mullins</a>; Brand: L&#8217;Oreal Paris; Agency: R/GA and McCann Erickson</p>
<p>Aimee是大家熟知的TED演讲人，她放在TED演讲台的12对义肢给大家留下深刻印象（<a href="http://www.tedtochina.com/2010/04/29/aimee-mullins/">TEDtoChina博客</a>）。巴黎欧莱雅选取集聘请Aimee Mullins为代言人。在这段广告中Aimee解释了该品牌广告语“你值得拥有”对她的特殊意义。</p>
<p><object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0NDExNDIw/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0NDExNDIw/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object><br />
L’Oreal’s new beauty ambassador knows a lot about challenging notions of perceived beauty and achievement, as the wearer of double prosthetic legs.</p>
<p><a href="http://www.youtube.com/watch?v=VsyE2rCW71o">8. Rethink Breast Cancer: Your Man Reminder</a><strong> 型男提示APP</strong><strong></strong><br />
A tongue-in-cheek assertion that women are more likely to watch a video if it features a ‘hot guy’ underpins the serious message of this video.</p>
<p>说实话这则广告让我大跌眼镜，TED广告水准貌似下降了：反乳腺癌组织ReThink Breast Cancer一款广告，提醒女士下载APP，据说APP中你选择的型男会定期提醒你检查乳癌&#8230;</p>
<p><object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0MDg2ODEy/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0MDg2ODEy/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object></p>
<p><a href="http://www.youtube.com/watch?v=Q6Kt_vTfnrk">9.Prudential Day One: Linda</a>; <strong>退休后的第一天</strong><br />
Linda Gutherie reveals the thought process and life changes behind retirement as she shares her first day of retirement.</p>
<p>琳达描述她退休后第一天的生活。这个是保险公司做的广告，比某些国内保险公司发的垃圾短信要强多少倍了。</p>
<p><object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0MTMyMTEy/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0MTMyMTEy/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object></p>
<p><a href="http://www.youtube.com/watch?v=3393O1uD_w8&amp;feature=player_embedded">10.Canal +: The Bear;</a><br />
导演是这样的人：在剧组中时而发飙、时而发号施令、时而振奋士气、对镜头还能侃侃而谈&#8230; &#8230;一只看收费电影入迷而梦想当导演的熊，额，是熊皮。A bear skin rug that becomes a movie director? Just watch it <img src='http://www.tedtochina.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /><br />
<object width="480" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://player.youku.com/player.php/sid/XMzY0MDkxNDAw/v.swf" /><param name="quality" value="high" /><param name="allowscriptaccess" value="sameDomain" /><param name="allowfullscreen" value="true" /><embed width="480" height="400" type="application/x-shockwave-flash" src="http://player.youku.com/player.php/sid/XMzY0MDkxNDAw/v.swf" quality="high" allowscriptaccess="sameDomain" allowfullscreen="true" /></object></p>
<p>在广告界“饕餮之夜”活动有很高的声誉，是否TED有可能像它样继续办成持续活动？TED Ads worth Spreading 虽然连续办了两季，但对于是否会持续办下去，TED仍然没有公开的声明，拭目以待吧。</p>
<blockquote><p>作者：<a title="博客" href="http://Lawrence.im">Lawrence 王治钧</a> <a title="新浪微博" href="http://weibo.com/lawrenceyeah">微博</a> <a title="推特" href="http://twitter.com/Lawrenceyeah">Twitter</a> <a title="2012 TED Ads" href="http://lawrence.im/2012/03/ted-ads-wroth-spreading/">原文链接</a> 可参看<a href="http://lawrence.im/2011/03/ted-ads-worth-spreading/">2010/11年度TED广告大赛</a>活动.</p></blockquote>
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                <font size="-1" color="#bbbbbb" style="display: block !important; font-family: arial !important; padding: 5px 0 !important; font-size: 12px !important; color: #bbb !important;">无觅</font>
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		<title>TEDtalk:想成功？睡好觉！</title>
		<link>http://www.tedtochina.com/2012/03/21/how-to-succeed-get-more-sleep/</link>
		<comments>http://www.tedtochina.com/2012/03/21/how-to-succeed-get-more-sleep/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 13:24:09 +0000</pubDate>
		<dc:creator>Lawrence治钧</dc:creator>
				<category><![CDATA[TED演讲汉译(全文)]]></category>
		<category><![CDATA[最近更新]]></category>
		<category><![CDATA[成功]]></category>
		<category><![CDATA[随眠]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8830</guid>
		<description><![CDATA[好随眠能够带给我们欢愉，感激，和高效，它也对我们的职业发展有利，同时睡个好觉也是世界上最美好的东西。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p><a title="百度百科" href="http://baike.baidu.com/view/21357.htm">据说</a>3月21日是“世界睡眠日”（<a title="wiki" href="http://zh.wikipedia.org/wiki/%E4%B8%96%E7%95%8C%E7%9D%A1%E7%9C%A0%E6%97%A5">另说是每年三月的第三个星期五</a>）国际精神卫生和神经科学基金会主办的全球睡眠和健康计划发起了这项全球性的活动，此项活动的重点在于引起人们对睡眠重要性和睡眠质量的关注。</p>
<p>所以，今天特别推荐和睡眠相关的TED演讲。</p>
<p style="text-align: left;">演讲人Aranna Huffington希腊人，80年代移民美国，是<a href="http://www.huffingtonpost.com/"><em>Huffington</em> Post</a>的联合创始人，2005年创办网站时就内置大量web2.o元素，并引领一批崛起的新媒体网站，赫芬顿邮报打出了“第一份互联网报纸”的口号，在经济不景气的大环境下仍有能力积攒超高人气，并积极引入风险投资，并购其他网站。随着网络新媒体与传统媒体形成了激烈竞争的格局，赫芬顿邮报作为具有代表性的新闻博客网站典型体现了网络新媒体的特性及发展状况，在2011年，被<a title="美国在线" href="http://zh.wikipedia.org/wiki/%E7%BE%8E%E5%9B%BD%E5%9C%A8%E7%BA%BF">美国在线</a>以3亿1千5百万美元收购。</p>
<p style="text-align: left;"><a href="http://www.tedtochina.com/wp-content/uploads/2012/03/AH.jpg"><img class="wp-image-8832 aligncenter" title="Arianna Huffington" src="http://www.tedtochina.com/wp-content/uploads/2012/03/AH.jpg" alt="Arianna Huffington" width="435" height="580" /></a></p>
<p>她的经历是美国梦的典型代表，不论是红毯还是社交场合她都是亮点人物。她是如何成功的？她在TED讲台分享了她的成功秘笈：睡好！因为我们可以通过有效的睡眠提高工作效率和幸福指数 &#8212; 以及做出更英明的决策。<br />
<object width="526" height="374" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010W/Blank/AriannaHuffington_2010W-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AriannaHuffington-2010W.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1044&amp;lang=zh-cn&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=arianna_huffington_how_to_succeed_get_more_sleep;year=2010;theme=celebrating_tedwomen;theme=ted_in_3_minutes;theme=how_the_mind_works;event=TEDWomen;tag=business;tag=culture;tag=entertainment;tag=productivity;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="pluginspace" value="http://www.macromedia.com/go/getflashplayer" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="526" height="374" type="application/x-shockwave-flash" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" allowFullScreen="true" allowScriptAccess="always" wmode="transparent" bgColor="#ffffff" flashvars="vu=http://video.ted.com/talk/stream/2010W/Blank/AriannaHuffington_2010W-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AriannaHuffington-2010W.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1044&amp;lang=zh-cn&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=arianna_huffington_how_to_succeed_get_more_sleep;year=2010;theme=celebrating_tedwomen;theme=ted_in_3_minutes;theme=how_the_mind_works;event=TEDWomen;tag=business;tag=culture;tag=entertainment;tag=productivity;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" pluginspace="http://www.macromedia.com/go/getflashplayer" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p>&nbsp;</p>
<p class="MsoNormal"><span style="font-family: 宋体;">我的绝妙想法实际上看似微不足道</span><span lang="EN-US">,</span><span style="font-family: 宋体;">但是却能够激发层出不穷的绝妙创意这些想法雪藏于酣睡时我们的大脑中。那么如何用我的想法使之释放呢</span><span lang="EN-US">?</span><span style="font-family: 宋体;">睡觉</span><span lang="EN-US">!</span></p>
<p class="MsoNormal"> <span style="font-family: 宋体;">（笑声）（掌声）</span></p>
<p> <span style="font-family: 宋体;">在座的各位女士都是最优秀的人。在座的各位女士也都饱受睡眠不足的折磨。我不辍的思索睡眠的价值。两年半以前，我因过度劳累而晕倒。头撞在了桌子上，下颌骨也骨折了，我的右眼缝了</span><span lang="EN-US">5</span><span style="font-family: 宋体;">针。而后我便开始重新探索睡眠的价值。在这个过称中，我深入研究，与医学博士，科学家们会面，那么我今天想告诉大家想要变的更加高效，更有激情，生活更加有趣请保持睡眠充足。</span></p>
<p class="MsoNormal"><strong> <span style="font-family: 宋体;">我们女性将要在这场新的革命中新的女权主义争议中，引领潮流。我们就是要一路睡到制高点，没错，睡！</span></strong></p>
<p class="MsoNormal"> <span style="font-family: 宋体;">（笑声）（掌声）</span></p>
<p><span style="font-family: 宋体;">因为很不幸地，对男士们来说，睡眠不足成了男子汉气概的象征。我最近和一位男士一起吃晚餐他和我吹嘘前一晚只睡了</span><span lang="EN-US">4</span><span style="font-family: 宋体;">个小时。其实我想对他说</span><span lang="EN-US">&#8211;</span><span style="font-family: 宋体;">不过还是没说出口</span><span lang="EN-US">&#8211;</span><span style="font-family: 宋体;">我想要说的是，“你知道吗？要是你能多睡一个小时，那今晚的谈话会比现在有趣的多。”</span><br />
<span lang="EN-US"> </span></p>
<p class="MsoNormal"><span style="font-family: 宋体;">现在有一种睡眠不足叫做“虚荣心作祟”。尤其是在华盛顿这里，如果你想预约一顿早餐，比如，“八点钟怎么样？”他们会说，“八点钟对我来说太晚了，不过没关系，我可以在和你见面之前先打上一局网球再打几个电话会议。”那么他们会认为这样意味着他们是如此的忙碌和高效，但是事实却并非如此，因为当前世界，我们有十分精明的领导者在商界，金融界，政界，他们却做了许多糟糕的决定。因此高智商并不是成为一个好领导者的唯一先决条件，因为领导力的秘诀在于能具有超乎常人的预见力。但是事实上我们却为此受到太多次的教训。</span></p>
<p class="MsoNormal"><span style="font-family: 宋体;">事实上，我觉得如果雷曼兄弟换成雷曼兄妹的话，那么他们还不至于破产倒闭。（掌声）因为当所有的男士们在忙着像机器一样一刻不停的连轴转时，也许有一位女士会注意到将要来临的危机，因为她会从七个半小时或者八个小时的睡眠中醒来并对全局形势透彻于心。</span></p>
<p class="MsoNormal"><span style="font-family: 宋体;">因此<strong>当我们面临当今生活中的重重危机时，在个人层面上睡个好觉对我们有利，在我们生活中，睡个好觉能够带给我们欢愉，感激，和高效，它也对我们的职业发展有利，同时睡个好觉也是世界上最美好的东西。</strong>因此我极力建议各位合上双眼发掘深藏于我们思维中的妙思，停止机器般运转的身体并发现睡眠的魔力。</span></p>
<p class="MsoNormal">啥也不说了，想成功，现在开始，国际睡眠日，洗洗睡吧！</p>
<blockquote>
<p class="MsoNormal">作者：<a title="微博" href="http://weibo.com/lawrenceyeah">Lawrence治钧</a> <a title="推特账户" href="http://twitter.com/lawrenceyeah">Twitter</a> 现为Executive Director @TEDtoChina</p>
</blockquote>
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		<title>TEDxNYED： 戴维·威利（David Wiley）谈开放教育</title>
		<link>http://www.tedtochina.com/2012/03/12/tedxnyed_david_wiley_open_education/</link>
		<comments>http://www.tedtochina.com/2012/03/12/tedxnyed_david_wiley_open_education/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 01:29:09 +0000</pubDate>
		<dc:creator>Joy Liu</dc:creator>
				<category><![CDATA[最近更新]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8797</guid>
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			<content:encoded><![CDATA[<p>今年的3月5日至10日，全世界迎来了第一个<a href="http://www.openeducationweek.org/">开放教育周（Open Education Week）</a>，其后的催生力是蓬勃发展的“开放教育运动”的（Open Education Movement）全球大潮，这也让很多人第一次接触到了<a href="http://en.wikipedia.org/wiki/Open_education">“开放教育”（Open Education）</a>这个新名词。</p>
<p>对其最好的诠释应该是来自于<a href="http://en.wikipedia.org/wiki/David_A._Wiley">David Wiley</a> 在TEDxNYED的演讲。David是全美最大的教会大学杨百翰大学（<a title="Brigham Young University" href="http://en.wikipedia.org/wiki/Brigham_Young_University">Brigham Young University</a>）教学心理学与技术的副教授，“平世界知识（<a title="Flat World Knowledge" href="http://en.wikipedia.org/wiki/Flat_World_Knowledge">Flat World Knowledge</a>）”首席官员和犹他开放高中（<a title="Open High School of Utah (page does not exist)" href="http://en.wikipedia.org/w/index.php?title=Open_High_School_of_Utah&amp;action=edit&amp;redlink=1">Open High School of Utah</a>）的创办者。他认为教育的精神内核应该是教育资源的开放与共享，“教育不是免疫（Education is not immune）”，“开放是进行教育事业的唯一方式（Openness is the only means of doing education）”。在他眼里，只有能与最多的学生进行最广泛与深刻的分享的教育者才能称得上是真正成功的教育者。</p>
<div style="width:425px" id="__ss_3355442"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/opencontent/wiley-slidesv5" title="Open Education and the Future - TEDxNYED" target="_blank">Open Education and the Future &#8211; TEDxNYED</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/3355442" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/thecroaker/death-by-powerpoint" target="_blank">PowerPoint</a> from <a href="http://www.slideshare.net/opencontent" target="_blank">David Wiley</a> </div>
</p></div>
<p>我们正处于一个伟大的时代，一个正在发生着广泛而深刻的变革的伟大时代，一个随时都有暗流涌动星火迸发的伟大时代。这个时代的伟大来源于新科技与互联网的变革。互联网所带来的变革直接深入到了我们思想的交流与共享，耳闻目睹的“经济全球化”背后，还有一个更强大的“思想全球化”，一个好的理念可以让全世界共享。伟大的互联网技术和媒介，使我们得以分享“开放教育”的理念，同时也让教育资源的共享不仅成为了需求，更成为了趋势。</p>
<p>在David眼里，互联网的技术革命是继一千年前发明印刷术后人类历史上史无前例的传播媒介的变革。我们迎来了一个前所未有的“共享时代”，处于其中的开放教育的核心内容便是<a href="http://www.oercommons.org/"><span style="text-decoration: underline">“开放教育资源”（</span><span style="text-decoration: underline">OER</span><span style="text-decoration: underline">，Open Education Resources</span><span style="text-decoration: underline">）</span></a>的共享，这一点在开放教育周体现得尤为明显。</p>
<p><a href="http://www.flickr.com/photos/antonioviva/4411384031/" title="TEDxNYED - David Wiley by Antonio Viva, on Flickr"><img src="http://farm5.staticflickr.com/4041/4411384031_57e672519b.jpg" width="500" height="332" alt="TEDxNYED - David Wiley"></a></p>
<p>在开放教育周中，美国的田纳西课程中心（<a href="http://www.tncurriculumcenter.org/" target="_blank">Tennessee Curriculum Center</a>）正在建立一个提供动态互动的网络学习教育社区的数字化平台，发展协助教师设立标准课程的综合教育工具，他们的使命是为二十一世纪的学习建立一个内容广阔的动态教学社区。</p>
<p>在非洲，非洲虚拟大学（<a href="http://www.avu.org/">African Virtual University</a>）的“开放教育资源入口”（ The OER portal, <a href="http://oer.avu.org/">OER@AVU</a>）正建设得如火如荼。由非洲十个国家的十二所大学联合建设共享教育资源的OER Portal，拥有包括数学、物理、化学、教育技术等学科在内的219个模块的完全免费共享的教育资源，并鼓励非洲内外的学者们进行资源贡献，在全球范围内传播他们的资源，从而推动非洲的经济和教育的发展。</p>
<p>在中国，<a href="http://creativecommons.org/">Creative Commons</a>项目主管和新浪教育频道的总监等在新浪微博开展访谈节目，讨论开放教育周、Creative Commons和开放课程等相关话题。</p>
<p>在韩国，CCKorea举办<a href="http://www.openeducationweek.org/webinars/">沙龙“你好，世界</a>！”，与全世界的朋友共同庆祝开放教育周，并将组织非正式的小组论坛，讨论在“开放世界”中学习的变化。</p>
<p>在日本，<a title="Yasutaka Kageyama" href="http://openeducationweek2012.sched.org/speaker/yasutakakageyama?iframe=yes&amp;w=990&amp;sidebar=yes&amp;bg=no#sched-body-outer">Yasutaka Kageyama</a> 举行网络研讨会，探讨如何设计你的终身学习生涯。</p>
<p>在波兰的华沙，一系列<a href="http://www.openeducationweek.org/webinars/">关于开放文化与共享的工作坊</a>正向不同年龄的人群开放。</p>
<p>此外，还有更多大大小小的讨论、工作坊、网络在线研讨会、项目、演讲在全世界的各个角落热烈而紧致地进行着。人们倾听着他人的智慧，分享着自己的故事，享用着免费丰盈的资源，同时也把自己的资源同他人共享。</p>
<p>共享时代的到来，使我们迎来了全球开放教育运动的浪潮，这是教育的“新浪潮”，是教与学的全球变革。开放教育资源的共享，不仅推动着教育的发展，也使我们在分享中学会了不再封闭自己，而是开放自我，实现了与他人更紧密的连结。</p>
<p><strong>相关链接：</strong></p>
<p><b><a href="http://www.youtube.com/watch?v=Rb0syrgsH6M" target="_blank">TEDxNYED &#8211; David Wiley &#8211; 03/06/10 &#8211; YouTube 视频链接</a></b></p>
<p>Dr. David Wiley is Associate Professor of Instructional Psychology and Technology at Brigham Young University. He is also the Chief Openness Officer of Flat World Knowledge and Founder and board member of the Open High School of Utah. He was formerly Associate Professor of Instructional Technology and Director of the Center for Open and Sustainable Learning at Utah State University. </p>
<p>
<b><a href="http://opencontent.org/blog/archives/1395" target="_blank">日志帖子：April 19, 2010 &#8211; My TEDxNYED Video Is Now Online | iterating toward openness</a></b></p>
<p>The TEDxNYED folks asked us to produce new material for this talk and not just give an existing talk again. I apparently took this advice more literally than some of the other presenters. Consequently, this is the first time I’ve given this talk and there are a few stumbles along the way. However, I feel like it’s a fair representation of my current thinking. I also managed to sneak in the shout out I promised my youngest daughter (around 7:45).</p>
<p>I’d love criticisms, expressions of support, or whatever feedback you’d like to offer. I’m sure this message can be presented more clearly and more persuasively. What would you change? What would you add? What would you leave out?</p>
<p><b><a href="http://www.slideshare.net/opencontent/wiley-slidesv5" target="_blank">Open Education and the Future &#8211; TEDxNYED</a></b></p>
<p>Talk delivered at TEDxNYED about the role of new media and technology in the future of education, and the relationship between openness and education.</p>
<p>
<b><a href="http://opencontent.org/blog/archives/1270" target="_blank">演讲稿全文：March 8, 2010 &#8211; My TEDxNYED Talk</a></b></p>
<p>I had an absolutely brilliant time at TEDxNYED over the weekend, reconnecting with old friends like Larry Lessig, George Siemens, Neeru Khosla, and Dan Cohen, and making new friends like Michael Wesch, Gina Bianchini, Amy Bruckman, Chris Lehmann, and Dan Meyer. The videos of our talks will be online in a few weeks.</p>
<p>In the mean time, I’m posting the final version of the notes I wrote before creating slides for the talk. This is the fifth or sixth version of the notes, and due to time constraints not even all of this version got in – but much of it did. My words on stage didn’t mirror these rough notes directly, but the notes capture the spirit of the talk. You can view the slides for the talk on Slideshare.</p>
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		<item>
		<title>TED开放API</title>
		<link>http://www.tedtochina.com/2012/03/10/ted-api-open-cal/</link>
		<comments>http://www.tedtochina.com/2012/03/10/ted-api-open-cal/#comments</comments>
		<pubDate>Sat, 10 Mar 2012 13:51:16 +0000</pubDate>
		<dc:creator>Tony Yet</dc:creator>
				<category><![CDATA[TED实验室]]></category>
		<category><![CDATA[最近更新]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8813</guid>
		<description><![CDATA[去年SXSW的时候，TED的媒体总监June Cohen宣布TED即将会公开发布他们网站的API，现在看来他们终于要付诸实践了。假如你是一位开发者，并且也是一位TED粉丝，并且有信心自己可以基于TED的API开发出好玩而且具有传播力的一些app，那就赶紧报名成为首批50名TED开放API试验者之一吧。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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</table>]]></description>
			<content:encoded><![CDATA[<p><img src="/images/ted-api-open-calls.png" width=100% height=100% alt="" \></p>
<p>去年SXSW的时候，TED的媒体总监June Cohen宣布TED即将会公开发布他们网站的API，现在看来他们终于要付诸实践了。假如你是一位开发者，并且也是一位TED粉丝，并且有信心自己可以基于TED的API开发出好玩而且具有传播力的一些app，那就<a href="http://labs.ted.com/?page_id=20">赶紧报名</a>成为首批50名TED开放API试验者之一吧。</p>
<p>详情：<a href="http://labs.ted.com/">http://labs.ted.com/</a></p>
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</table>]]></content:encoded>
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		</item>
		<item>
		<title>TED讲者海选上海站正式开放报名！</title>
		<link>http://www.tedtochina.com/2012/03/10/tedaudition-shanghai-opens/</link>
		<comments>http://www.tedtochina.com/2012/03/10/tedaudition-shanghai-opens/#comments</comments>
		<pubDate>Sat, 10 Mar 2012 13:10:03 +0000</pubDate>
		<dc:creator>Tony Yet</dc:creator>
				<category><![CDATA[TED讲者海选]]></category>
		<category><![CDATA[最近更新]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8793</guid>
		<description><![CDATA[前面我们<a href="http://www.tedtochina.com/2012/02/13/tedauditions/">报道</a>过<a href="http://conferences.ted.com/TED2013/auditions/">TED讲者海选</a>的消息。从3月9号开始，TED讲者海选上海站的报名<a href="http://weibo.com/2611407297/y9gnXzH2o">正式开始</a>。感兴趣的朋友可以点击<a href="http://conferences.ted.com/TED2013/auditions/shanghai.php">这里</a>进行在线报名（3月9号-29号期间接受报名）。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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                    <a target="_blank" title="TED Fellows 计划简介" style="text-decoration: none !important; cursor: pointer !important;" href="http://app.wumii.com/ext/redirect?url=http%3A%2F%2Fwww.tedtochina.com%2F2009%2F02%2F04%2Fted_ellows_program_introduction%2F&from=http%3A%2F%2Fwww.tedtochina.com%2F2012%2F03%2F10%2Ftedaudition-shanghai-opens%2F">
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</table>]]></description>
			<content:encoded><![CDATA[<p>前面我们<a href="http://www.tedtochina.com/2012/02/13/tedauditions/">报道</a>过<a href="http://conferences.ted.com/TED2013/auditions/">TED讲者海选</a>的消息。从3月9号开始，TED讲者海选上海站的报名<a href="http://weibo.com/2611407297/y9gnXzH2o">正式开始</a>。感兴趣的朋友可以点击<a href="http://conferences.ted.com/TED2013/auditions/shanghai.php">这里</a>进行在线报名（3月9号-29号期间接受报名）。<strong>详细的报名方法请浏览<a href="http://www.tedtochina.com/wp-content/uploads/2012/03/TEDAudition-讲者报名指南.pdf">这个PDF文档</a></strong>。</p>
<p>希望报名参加这次讲者海选的朋友需要上传一个1分钟的短片介绍你自己（最好是用英文，或者中文配英文翻译），并且最好能把自己在其他场合做演讲或表演的视频链接也贴到报名表上，这样可以让评委更好的认识你。</p>
<p>另外值得注意的是，假如获选参加海选，那么你最多只有6分钟的时间来做演讲（TED甚至鼓励你用更短的时间来演讲，称这样可以提升你获得通过的概率）。6分钟可以讲些什么东西？我们不妨看看那些在TED舞台上演讲过的人是怎么利用他们的6分钟的吧：</p>
<p><a href="http://www.ted.com/talks/rives_tells_a_story_of_mixed_emoticons.html">诗人Rives讲述符号的故事</a><br />
<object width="526" height="374"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2008/Blank/Rives_TTYL_2008-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/Rives-TTYL-2008.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=383&#038;lang=&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=rives_tells_a_story_of_mixed_emoticons;year=2008;theme=master_storytellers;theme=ted_in_3_minutes;theme=words_about_words;event=TED2008;tag=design;tag=entertainment;tag=humor;tag=love;tag=media;tag=poetry;tag=storytelling;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2008/Blank/Rives_TTYL_2008-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/Rives-TTYL-2008.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=383&#038;lang=&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=rives_tells_a_story_of_mixed_emoticons;year=2008;theme=master_storytellers;theme=ted_in_3_minutes;theme=words_about_words;event=TED2008;tag=design;tag=entertainment;tag=humor;tag=love;tag=media;tag=poetry;tag=storytelling;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed></object></p>
<p><a href="http://www.ted.com/talks/stacey_kramer_the_best_gift_i_ever_survived.html">我收到的最好的礼物</a>：<br />
<object width="526" height="374"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010/Blank/StaceyKramer_2010-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/StaceyKramer-2010.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=975&#038;lang=zh-cn&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=stacey_kramer_the_best_gift_i_ever_survived;year=2010;theme=to_boldly_go;theme=is_there_a_god;theme=what_makes_us_happy;theme=ted_in_3_minutes;event=TED2010;tag=cancer;tag=medicine;tag=personal+growth;tag=storytelling;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2010/Blank/StaceyKramer_2010-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/StaceyKramer-2010.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=975&#038;lang=zh-cn&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=stacey_kramer_the_best_gift_i_ever_survived;year=2010;theme=to_boldly_go;theme=is_there_a_god;theme=what_makes_us_happy;theme=ted_in_3_minutes;event=TED2010;tag=cancer;tag=medicine;tag=personal+growth;tag=storytelling;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed></object></p>
<p><a href="http://www.ted.com/talks/arthur_benjamin_s_formula_for_changing_math_education.html">重新发明数学教育</a>：<br />
<object width="526" height="374"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009/Blank/ArthurBenjamin_2009-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/ArthurBenjamin-2009.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=587&#038;lang=zh-cn&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=arthur_benjamin_s_formula_for_changing_math_education;year=2009;theme=ted_in_3_minutes;theme=numbers_at_play;theme=listening_to_teachers;theme=how_we_learn;theme=bold_predictions_stern_warnings;event=TED2009;tag=economics;tag=education;tag=math;tag=statistics;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2009/Blank/ArthurBenjamin_2009-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/ArthurBenjamin-2009.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=587&#038;lang=zh-cn&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=arthur_benjamin_s_formula_for_changing_math_education;year=2009;theme=ted_in_3_minutes;theme=numbers_at_play;theme=listening_to_teachers;theme=how_we_learn;theme=bold_predictions_stern_warnings;event=TED2009;tag=economics;tag=education;tag=math;tag=statistics;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed></object></p>
<p><a href="http://www.ted.com/talks/kamal_meattle_on_how_to_grow_your_own_fresh_air.html">在室内种空气！</a><br />
<object width="526" height="374"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009U/Blank/KamalMeattle_2009U-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/KamalMeattle-2009U.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=490&#038;lang=zh-cn&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=kamal_meattle_on_how_to_grow_your_own_fresh_air;year=2009;theme=tales_of_invention;theme=inspired_by_nature;theme=a_greener_future;theme=ted_in_3_minutes;event=TED2009;tag=architecture;tag=environment;tag=science;tag=technology;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2009U/Blank/KamalMeattle_2009U-320k.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/KamalMeattle-2009U.embed_thumbnail.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=490&#038;lang=zh-cn&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=kamal_meattle_on_how_to_grow_your_own_fresh_air;year=2009;theme=tales_of_invention;theme=inspired_by_nature;theme=a_greener_future;theme=ted_in_3_minutes;event=TED2009;tag=architecture;tag=environment;tag=science;tag=technology;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed></object></p>
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		<title>开放教育周</title>
		<link>http://www.tedtochina.com/2012/03/06/open-education-week/</link>
		<comments>http://www.tedtochina.com/2012/03/06/open-education-week/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 07:15:11 +0000</pubDate>
		<dc:creator>Tony Yet</dc:creator>
				<category><![CDATA[尖峰盘点]]></category>
		<category><![CDATA[最近更新]]></category>
		<category><![CDATA[Open Courseware]]></category>
		<category><![CDATA[公开课]]></category>
		<category><![CDATA[开放教育周]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8788</guid>
		<description><![CDATA[3月5-10号就是一个由Creativecommons发起的“<a href="http://www.openeducationweek.org/">开放教育周</a>”，他们邀请了全球几十个机构组织来参与到这个过程当中。整个活动期间会有一系列的<a href="http://www.openeducationweek.org/webinars/">在线研讨会</a>（<a href="http://www.google.com.hk/search?q=webminar">webminar</a>），“开放教育周”的伙伴机构将会组织一系列线上的讨论，来探讨关于开放教育方方面面的问题。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p>还记得几年前刚开始看TED的时候，有一个关于<a href="http://www.ted.com/talks/lang/chi_hans/larry_lessig_says_the_law_is_strangling_creativity.html">互联网与公民创作自由</a>的演讲让我印象非常深刻。那是斯坦福大学法学院教授<a href="http://lessig.org">Larry Lessig</a>的演讲，他正是著名的<a href="http://Creativecommons.org">Creativecommons</a>的发起人，而正是Creativecommons使得人们可以在法律允许的范围内更加自由和方便的分享他们的知识。包括TED以及许多国际知名大学的公开课都采取了这一内容授权协议。今年3月5-10号就是一个由Creativecommons发起的“<a href="http://www.openeducationweek.org/">开放教育周</a>”，他们邀请了全球几十个机构组织来参与到这个过程当中。</p>
<p>整个活动期间会有一系列的<a href="http://www.openeducationweek.org/webinars/">在线研讨会</a>（<a href="http://www.google.com.hk/search?q=webminar">webminar</a>），“开放教育周”的伙伴机构将会组织一系列线上的讨论，来探讨关于开放教育方方面面的问题。</p>
<p>感兴趣的朋友不妨访问“<a href="http://www.openeducationweek.org/">开放教育周</a>”的网站，或者看看<a href="http://www.openeducationweek.org/tedxnyed-david-wiley-030610/">David Wiley</a>在TEDxNYED上的演讲，以及<a href="http://www.ted.com/talks/richard_baraniuk_on_open_source_learning.html">Richard Baraniuk</a>关于教育资源混搭重构的TED演讲：<br />
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		<title>TED 2012 大会报道</title>
		<link>http://www.tedtochina.com/2012/02/29/ted-2012-live-day-one/</link>
		<comments>http://www.tedtochina.com/2012/02/29/ted-2012-live-day-one/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 07:39:26 +0000</pubDate>
		<dc:creator>Tony Yet</dc:creator>
				<category><![CDATA[TED2012大会专题报道]]></category>
		<category><![CDATA[最近更新]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8777</guid>
		<description><![CDATA[TED2012年度大会已经开始，我们将陆续为您带来最新的大会图文报道。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p>2012年度的<a href="http://conferences.ted.com/TED2012/">TED大会</a>已经于今天凌晨在美国加州的长滩市拉开了帷幕，让我们跟随TED现场摄影师的镜头，近距离感受TED大会吧。</p>
<p>咱们先看看刚刚结束的第一天演讲现场的一些照片吧：</p>
<p>当代著名物理学家、科普作家Brian Greene的开场演讲：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7054/6939514605_30fb2699c2.jpg" alt="" /></div>
<p>万众瞩目：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7045/6793402266_ce83efb80e_z.jpg" alt="" /></div>
<p>TED大会策展人/主持人Chris Anderson：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7199/6793411972_f4a2c65dce.jpg" alt="" /></div>
<p>X 大奖（X Prize）创办人Peter Diamandis的讲为何我们需要乐观的精神（感兴趣的朋友可以先看看他之前做过的<a href="http://www.ted.com/talks/peter_diamandis_on_our_next_giant_leap.html">一个TED演讲</a>）：</p>
<div id="allsizes-photo"><img id="yui_3_4_0_3_1330500184743_264" src="http://farm8.staticflickr.com/7199/6939516837_4a32d864e8_z.jpg" alt="" /></div>
<p>在主会场透过大屏幕看TEDActive卫星分会场：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7037/6939515137_d5d1385a4a_z.jpg" alt="" /></div>
<p>还有现场乐队表演：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7055/6793406792_7e4b5c8560_z.jpg" alt="" /></div>
<p>&nbsp;</p>
<p>再送上几组来自TEDActive卫星分会场的照片。</p>
<p>这是TEDActive会场一角：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7066/6794085584_81f8cb13b9_z.jpg" alt="" /></div>
<p>再来一张：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7044/6794087058_bf9d4e7048_z.jpg" alt="" /></div>
<p>另一个角度：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7204/6793730510_d4c7215922.jpg" alt="" /></div>
<p>当然少不了聚精会神的听众：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7040/6940200647_d752308b27.jpg" alt="" /></div>
<p>还有就是在沙漠上举行的TEDx workshop！</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7059/6788176968_c142cab221_z.jpg" alt="" /></div>
<p>现场有来自全球各地的TEDx故事和经验分享，其中包括有来自TEDxNanjing的分享：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7049/6934296945_8b3332a69a.jpg" alt="" /></div>
<p>此外，现场还有一些公共艺术装置的展示。例如这个由TED Fellow Candy Chang做的装置：</p>
<div id="allsizes-photo"><img src="http://farm8.staticflickr.com/7043/6939587721_ce2e348688.jpg" alt="" /></div>
<div></div>
<p>未来几天我们将持续为您带来TED2012年度大会的最新报道，也欢迎关注我们的微博 <a href="http://weibo.com/tedtochina">@TEDtoChina</a> 以及由TED官方发布的来自第一线的会议直播： <a href="http://weibo.com/TEDNews">@TEDNews</a></p>
<p>（所有图片皆来自于TED官方的<a href="http://www.flickr.com/photos/tedconference/">Flickr相册</a>。）</p>
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		<title>脆弱之道——布琳布朗的“脆弱心经”</title>
		<link>http://www.tedtochina.com/2012/02/25/brene-brown-vulnerability/</link>
		<comments>http://www.tedtochina.com/2012/02/25/brene-brown-vulnerability/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 12:15:44 +0000</pubDate>
		<dc:creator>Joy Liu</dc:creator>
				<category><![CDATA[TED演讲推介（摘要）]]></category>
		<category><![CDATA[TEDx活动]]></category>
		<category><![CDATA[TED演讲汉译(全文)]]></category>

		<guid isPermaLink="false">http://www.tedtochina.com/?p=8755</guid>
		<description><![CDATA[布琳.布朗：脆弱(Vulnerability)是耻辱和恐惧的根源，是我们为自我价值而挣扎的根源，但它同时又是欢乐、创造性、归属感、爱的源泉。真正的勇气并不是你已成为一个无所畏惧的战士，而是你能够在当下全然地接纳你的脆弱，直视你内心的脆弱。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p>在晦暗无明的心碎时刻，我们总被告知不要脆弱；在耻辱与苦痛的挣扎中，我们痛恨和否定的是自己的脆弱；在绝望和恐惧交织的紧缩和炙热中，我们最希望毁弃的往往是自己的脆弱。</p>
<blockquote><address><a href="http://www.tedtochina.com/wp-content/uploads/2012/02/Brene_Brown.jpg"><img class="aligncenter size-full wp-image-8772" title="Brene_Brown" src="http://www.tedtochina.com/wp-content/uploads/2012/02/Brene_Brown.jpg" alt="" width="525" height="700" /></a><span style="text-decoration: underline;"><em>图片来自<a href="http://manuelpelagio-author.blogspot.com/2011/11/power-of-vulnerability.html">Blogger </a></em></span></address>
</blockquote>
<p>然而，在<a href="http://en.wikipedia.org/wiki/Bren%C3%A9_Brown">布琳•布朗（<strong>Brené Brown</strong>）</a>看来，“<strong>脆弱(Vulnerability)是耻辱和恐惧的根源，是我们为自我价值而挣扎的根源，但它同时又是欢乐、创造性、归属感、爱的源泉。</strong>”而我们面对脆弱的最佳途径，不是麻痹、否定与排斥，而是感受它、感恩它、接纳它、与它共存。<br />
<object width="526" height="374" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010X/Blank/BreneBrown_2010X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/BreneBrown-2010X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1042&amp;lang=zh-cn&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=brene_brown_on_vulnerability;year=2010;theme=how_the_mind_works;theme=what_makes_us_happy;event=TEDxHouston;tag=communication;tag=culture;tag=psychology;tag=self;tag=social+change;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="pluginspace" value="http://www.macromedia.com/go/getflashplayer" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="526" height="374" type="application/x-shockwave-flash" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" allowFullScreen="true" allowScriptAccess="always" wmode="transparent" bgColor="#ffffff" flashvars="vu=http://video.ted.com/talk/stream/2010X/Blank/BreneBrown_2010X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/BreneBrown-2010X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1042&amp;lang=zh-cn&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=brene_brown_on_vulnerability;year=2010;theme=how_the_mind_works;theme=what_makes_us_happy;event=TEDxHouston;tag=communication;tag=culture;tag=psychology;tag=self;tag=social+change;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" pluginspace="http://www.macromedia.com/go/getflashplayer" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p>在2010年的TEDxHuston中，<a href="http://en.wikipedia.org/wiki/University_of_Houston">美国休斯敦大学</a>的社会工作学教授布琳布朗做了这个关于脆弱的震撼人心的演讲。仅仅二十分钟的演讲，却涵盖了关系、勇气、归属感、自我价值感等诸多一直令人类困惑和不断探索的心理议题。</p>
<p>作为一名社会科学的工作者，布朗有着丰富的研究经验，她同时也是多本畅销书的作者，如<a href="http://www.google.co.jp/books?id=0bvm3UgSlQcC&amp;hl=zh-CN">《不完美的恩赐：放掉我们所设想的自我，拥舞真实的自己》（2010）</a>，<a href="http://www.google.co.jp/books?id=uI_QGAAACAAJ&amp;hl=zh-CN">《我原以为这就是我：关于完美主义、不完满和力量的真相》（2007）</a>等。在研究有关关系(Connection)的课题的过程中，布朗发现人们常常有一种担心我不值得交往的心态和害怕断绝关系的恐惧，她决定一探究竟这背后的心理因素。</p>
<p>抽丝剥茧般地，布朗一步步把我们引向演讲的主题。恐惧与担忧的底端，她发现，是耻辱。耻辱感的背后，是“我不够好”的心态——我不够富有，我不够美，我不够高，我不够智慧，我不够有权势，我不够有魅力，所以我不值得交往。而支撑这种心态的，她认为，正是一种“刻骨铭心的脆弱”。</p>
<p>其实，关于这种脆弱，我们并不陌生。我们随时都会面临这种“刻骨铭心的脆弱”。在布朗收到的一百多条回复中，人们给出了无数生活中面临脆弱的例子：被别人拒绝；想约某人出来；等待医生的答复；被公司解雇……而在<a href="http://baike.baidu.com/view/1703082.htm">《当生命陷落时》（When Things Fall Apart）</a>里，<a href="http://en.wikipedia.org/wiki/Pema_Ch%C3%B6dr%C3%B6n">佩马•丘卓(<strong>Pema Chödrön</strong></a>)把这种脆弱的状态描述成“事情摇摆不定，什么都不对劲”的“边陲地带”。某个初春，当她的先生毫无预警地告诉她他有外遇要同她离婚时，她的现实世界突然瓦解。她瞬间陷进那种脆弱的状态，“毯子从脚下抽走，找不到立足点，伤痛开始浮现”。</p>
<p>然而，在这种动摇与破碎的时刻，我们应对脆弱的方式，布朗尖锐地指出，却是麻痹它。她发现，人们通常麻痹脆弱的三种方式是：麻痹情感，把不确定的事情变成确定和追求完美。</p>
<p>“这是脆弱，这是悲哀，这是耻辱，这是恐惧，这是失望，我不想要这些情感。”可矛盾的是，在拒绝这些负面情感的同时，我们事实上也把喜悦、感恩、幸福的感受拒之门外，因为我们麻痹的是自己的内心。有双眼不懂得凝视，有双耳不懂得倾听，有嘴却不懂得交流，有一颗心却已无法感受。我们为自己镀上厚厚的甲胄，用千军万马把自己护卫起来。美国一位旅行者在旅居老挝的时候，曾经这样精确地描绘自己当时的这般心境：“我学会了如何在坚硬面前保护自己；然而不自知地，我同时也学会了在柔软与本该简单的事物面前防卫自己。”<br />
而把不确定的事情变成确定，是我们麻痹脆弱的另一种方式。这种方式直接体现在了宗教与政治上。布朗认为，宗教已经从一种信仰变成了一种确定。我们对自己无法证实的事情却是这样言之凿凿，因为这使我们感到从此有了坚实的根基与消除恐惧的利器。而政治“对话已经荡然无存，有的仅仅是指责”，所有人的立场都是如此坚定，坚定地维护着自己所确定的一切。这种确定，使我们从来不能够容忍异己，使我们不断嗔恨。外界的混乱与动荡，正是我们内心混乱与恐惧的投射。</p>
<p>而追求完美，也许是我们最根深蒂固的麻痹模式。我们希望自己看上去是完美的，我们冒着生命危险，“把屁股上的赘肉挪到脸上”；我们给自己涂抹上厚厚的面具，在眼睛上开刀、鼻子上开刀、胸部开刀，只为了让自己变得更像电视上那个也是到处开刀的人。接下来，我们追求的是完美的学历、完美的收入、完美的社交、完美的伴侣。然而，最危险的，在布朗眼里，是我们想要自己的孩子也变得完美。我们需要他“五年级可以进网球队，七年级稳进耶鲁”，他也许一生都在因为无法达到完美的目标、有人比自己更完美而苦苦挣扎、懊恼沮丧。</p>
<p>我们生活在一个脆弱的世界里，我们又该如何面对内心的脆弱与艰涩？布朗给出了四点直入人心的建议。首先，“卸下我们的面具，让我们被看见，深入地被看见，即便是脆弱的一面。”其次，“全心全意地去爱，尽管没有任何担保。”第三，“带着一颗感恩的心，保持快乐，哪怕是在最恐惧的时候。哪怕我们怀疑我能不能爱得这么深。”最后，相信我们自己已经足够完满。这会使我们停止抱怨，开始倾听。</p>
<p>零星言语，却难做到。生命时常令我们动弹不得，面目全非。然而，我们还是可以让自己深深地相信，我们将愈来愈能够升起足够的勇气来面对我们的脆弱和困境。那位习惯于保持冷静与钝感的美国旅行者终于在一位淳朴和不设防的老挝卖裙女前卸下了她厚厚的防护，她写道：“这一次我终于得以哭泣，是很用力的失声痛哭，似乎这样就可以弥补那些我不曾流过泪的岁月。”而佩马•丘卓在那一年春天的河边拾起一块石头，向她的先生砸去之后，度过了她生命中“痛苦到不知道自己是不是还会有快乐的一天”的黑夜，终于再度体悟到了觉醒的清新与开放，发现了无所依恃的伟大。</p>
<p>脆弱与勇气实质是一体两面的，<strong>真正的勇气并不是你已成为一个无所畏惧的战士，而是你能够在当下全然地接纳你的脆弱，直视你内心的脆弱。</strong>其实正视脆弱正是一种回归内心的道路，只有回归最原始的那个柔软地带，才能找到我们得以一路向前的力量源泉。</p>
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